2022 is all set to usher the era in Odisha media. Digital platforms are fast becoming prime source news in Odisha. People are now turning to social media platforms to get Odisha news online. To be in touch with local news while on the go, most news savvy people have got hooked to social media platforms for latest Odisha news. Their desire to never get detached from trending Odisha news is fulfilled by the digital media. Covid-19 pandemic was a turning point for digital media in Odisha. Lockdowns and other restrictions broke traditional media habits. Odias no more wait for new bulletins on TV or morning newspapers to access latest Odisha news, trending news in Odisha or latest sports news. They get it all from sources of online news of Odisha. So, 2022 would be a year of reshaping of Odisha media houses as well as their policies. Till now most of Odisha’s online news serving digital Medias are free. Publishers have already hooked the audience to digital media. Now online Odisha news publishers would put extra emphasis on subscription and e-commerce to generate income for sustenance. By year end, digital journalism in Odisha could be a bit more different from the mass of information that is published on the internet. Covid-19 has accelerated the plans for digital transitions of online Odisha news. More remote working and a faster switch to reader-focused business models is on the anvil. Especially in the dissemination of latest sports news digital platforms are going to be leaders in near future. It will usher a new era. Digital platforms will provide scope to increase popularity of latest sports news about events conducted in different corners of Odisha. The Odia audience will get the chance to get latest sports news from nook and corner of their state, which has been neglected by mainstream media till date. Another major change that digital media will bring in is that no news will be forgotten after a short run. The vast scope of digital media to publish even small events will provide opportunity to publish even small happenings related to trending Odisha news. Usually small happenings related to trending Odisha news are neglected by mainstream media because of lack of space and time in newspapers and news channels.
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Audience of Odisha’s online news is on the rise. In Odisha most of the digital platforms catering news are free. None of the digital media platforms have dared to opt for digital subscription for revenue generation. They depend on native advertising or the revenue shared by the social media platforms used to reach the audience. Most media houses in Odisha find it hard to reach breakeven point. They are mostly making huge losses. Yet they survive because they have political entities or private industrial houses behind them. Concerns related to the growth of misinformation and disinformation, attacks on journalists, and the financial sustainability of smaller and local digital news publications in Odisha is increasing. Small numbers of ‘quality’ news organisations are not getting all the money generated from online news related to Odisha. Without any proper quality regulation, usually no holds barred smaller players in online news market generate much income because they can make the trending news related to Odisha more spicy and gossipy. While it comes to Latest Odisha News, these smaller players do not have the network of reporters all over the State to break the latest Odisha news. These smaller players compensate it by opting for saucy headlines and double meaning thumbs. And in a state like Odisha, where a large number of digital news enthusiasts are rural folk, they circulate like hot cakes. These smaller players in digital news arena try to add up lewd and unprofessional fake angles to trending Odisha news. At times their unbelievable speculations and allegations that are nothing but fake news become trending online news in Odisha. Be it latest Odisha news or trending news of Odisha, traditional notions of journalistic impartiality and objectivity are under pressure in this era of greater political and social polarisation. More and more partial news outlets are getting added up in Odisha. So, the concept of impartiality matters more than ever. Online video becomes a key focus of concern around misinformation in online Odisha news clips. With the rise of hyper-partisan opinion-led channels and video podcasts distributed via social media platforms authenticity of latest Odisha news and trending Odisha news have started to lose their authenticity. Only field which has escaped these vagaries is the latest sports news being provided by digital news sources. In this sphere the competition is to provide latest news about as many local sporting events as possible. Online news craze in Odisha is expected to gather pace with 5G rollout by mobile data providers. With it digital news publishers will need to prepare for a future that involves taking content and brands across more and more devices and distribution channels. |
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